Noticed the 'Discover America' poster campaign on Tube?
"You have seen the movies, now see the sets?"
Ooops!! Who wants to go see the sets? Especially the bench in Forest Gump movie shown in the poster is particularly not an attraction!
They got it all wrong and the final blow was their tagline 'Discover America'. Just about any country can have the same campaign, what is different? And then doing it at a time when the holiday season is over!!
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