1. Never have your logo placed too low on the ads esp. for hallways posters or for the platform ads where passengers sit or stand with their backs facing the wall (high dwell areas).2. There is no point making verbose ads as no one has the time to read while they are catching trains untill and unless you have bought space on the wall facing platform.
3. The ads should be visually striking to get attention
4. The hallway ads should never be used as the only medium for making announcements. They should be just reminder ads for the main campaign. People never stop in hallways to read ads but they do stop at the platform.
5. There are professional companies like CBS which have precision packs to plot consumers by demographics and psychographics for different stations in London. Just what a marketer needs!
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