Its the smartest and most cost effective reminder ad. And its funny. The brief was simple: Make people think about Shreddies again. The idea came from an exercise of redesigning the back of the cereal box," says chief creative officer Nancy Vonk. "We gave the task to a lowly summer intern Hunter Somerville. His joke idea--make the back look like the front of a new bogus product--was quickly seen as a bigger idea that could become a 360 campaign." Whatever happened to the Intern later on is history.
The execution was clever as well. People were called for focus groups to discuss which was better the new diamond shreddie or the old square and boring! Watch the ads at the link below.
Pepsi and coke who spend millions on celebrity endorsements for their reminder ads should learn from it!
Here is a easy way to do your bit for the environment and feel good!!
Most of my colleagues don't know how to print on both sides of paper, so here's a demo.
Printing on both sides cuts the usage of paper by 50%, what better can you do for mother nature?
It's very easy. When you click on print, you see a properties button next to printer name like below
Click on duplex
And select 'Open to left' as below
Now all this is possible if your printer supports it but hey don't worry you can switch your computer off before you go home everyday and save loads of energy!!
Every time I visit the supermarket, (and that is once everyweek) I get my grocery in at least 4-5 bags. Assuming a big sized supermarket gets 500 shoppers everyday on a conservative side, the number of bags used by all of them is 2500 everyday. The total number of big sized stores across UK should be around 500 again. So the total bags used is 1,250,000 per day.
In a year it should be more than 456,250,000...
We all know they are free so we generously pluck as many as we need, never knowing that they cannot be recycled adding to the already burdened mother earth.
I strongly believe that the only way we can reduce this waste is by making people pay for them. And the response would be tremendous for sure.
