Free Supermarket bags

Every time I visit the supermarket, (and that is once everyweek) I get my grocery in at least 4-5 bags. Assuming a big sized supermarket gets 500 shoppers everyday on a conservative side, the number of bags used by all of them is 2500 everyday. The total number of big sized stores across UK should be around 500 again. So the total bags used is 1,250,000 per day.

In a year it should be more than 456,250,000...

We all know they are free so we generously pluck as many as we need, never knowing that they cannot be recycled adding to the already burdened mother earth.

I strongly believe that the only way we can reduce this waste is by making people pay for them. And the response would be tremendous for sure.

Fuzzy Logic

Fuzzy Logic is what I would call it.. but its amazing!! I picked it from NOU N D O

Nivea - Beauty is

Loved the new Nivea campaign! My favourity one is



'Beauty is liberating'



Check out the TV ad. But what a shame the website is not working properly..

Discover insert-the-name-of-the-country

Noticed the 'Discover America' poster campaign on Tube?

"You have seen the movies, now see the sets?"

Ooops!! Who wants to go see the sets? Especially the bench in Forest Gump movie shown in the poster is particularly not an attraction!

They got it all wrong and the final blow was their tagline 'Discover America'. Just about any country can have the same campaign, what is different? And then doing it at a time when the holiday season is over!!